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A store holds a promotion to welcome the Reiwa Era in Yurakucho of Tokyo, Japan, May 1, 2019. With the end of the three-decade long Heisei Era, Japan began its new Reiwa Era on May 1. A number of individuals, towns, cities and prefectures celebrated in different ways across Japan to usher in the new Reiwa Era. (Xinhua/Du Xiaoyi)